Breastfeeding Campaign in Bangladesh was initiated in early 1980s by a group of child health professionals who were concerned about the alarming erosion of breastfeeding practices and its effect on the nutritional and health status of children. This has coincided with the UNICEF child health revolutionary concept of growth monitoring, oral dehydration, breastfeeding and universal child immunization. The breastfeeding movement was formalised as Campaign for the Protection and Promotion of Breastfeeding (CPPBF) in 1989 through the formation of a task force comprising health professionals, nutritionists, scientists, UN agencies and NGO’s Later CPPBF became known as the Bangladesh Breastfeeding Foundation (BBF).