Goal

The single goal is to significantly lower the morbidity and mortality of children through protection, promotion & support of breastfeeding and optimal IYCF practices and ensure optimum maternal nutrition in Bangladesh.

Specific Objectives

1. Achieve and sustain universal exclusive breastfeeding for the first 6 months (180 days) and ensuring colostrum feeding for all babies from immediately after birth.
2. Continuation of breastfeeding at least upto 2 yrs with timely introduction of appropriate and adequate homemade complementary food after completion of 6 months (180 days).
3. Improve the nutritional status of pregnant and lactating mother.

Strategies

1. Effective national, sub-national and international networks;
2. Integration of breastfeeding protection, promotion and support with existing with health care infrastructural;
3. Effective communication strategies and community participation;
4. Legal framework: BMS Code implementation
5. Intersectional and gender-sensitive linkages.